Drafts

Things he didn't use.

Early attempts at a tagline, a name, a reason. Most of them didn't land.

Taglines he tried.

  • Your new best friend. too confident
  • The only app you'll ever need. please no
  • Revolutionizing the macOS experience. lied. sorry.
  • Productivity, reimagined. he read it aloud and went quiet
  • A mole for your Mac. A friend for your feelings. one of these is plenty
  • Built with passion. "built slowly. sorry about that."
  • Meet the mole that changes everything. "he didn't want to make a fuss."
  • Download now. "download for mac" (compromise)

Names he considered.

Malcolm Bertie Postit Lanyard Brenda Kev Derek Mr. Mole Molly Dave Kevin

(he has feelings about "kev". please just use his full name.)

Opening lines he threw away.

Draft 1 Dear user, I am contacting you today regarding an important new product.
Draft 7 hi! excited to have you on board!! 🎉

(he has never used an exclamation mark in his life.)
Draft 22 oh god oh god oh god oh god
Draft 47 Hi, um — sorry, this is Kevin. I was just wondering if maybe you'd — sorry, I'll start over.
Final Meet Kevin. He didn't want to make a fuss.
(he thinks this one is alright.)